E-commerce Lead Generation Services

Project Info

With a little research, we discovered a potentially lucrative e-commerce-style home improvement niche that was a good fit for our technology. We rolled up our sleeves with the goal of having this entire business up and running (and cash flow positive) within 30 days.

Project Type: Home Improvement Lead Generation
Date: April, 2015
Implementation Tools: Project Planning, Website Development, CMS Development, Business Development, E-commerce Lead Generation

Challenges and Solutions

Although this would be a potentially lucrative endeavor, we also realized that this industry is full of hundreds of big and small players. This makes for a very competitive search environment. Nevertheless, we were eager to test the power of our technology and give this a good shot..

Penetrate the organic search market. Get traffic (and leads).

We performed extensive keyword research and identified the best keywords to target. We then used our technology to create a small network of websites that targeted these keywords in various ways. Within a couple weeks, we were generating hundreds of visitors/day - all via organic search traffic from the major search engines.

Create a backend customer management system.

Now that traffic was coming in, it was time to create an order processing and vendor management system. Within a week, we had created a robust platform to handle all of these necessary tasks, including credit card processing.

Turn the traffic into dollars.

Now that we had a steady stream of visitors (potential customers) along with a customer management platform in place, all that was left to do was make the business "live". We placed a phone number on each site and started answering calls, processing orders, and (most importantly) making money. In fact, we did over $5000 in revenue in the first week alone. Nearly 4 years later, this business currently generates hundreds of thousands of dollars in profit every year.

Results

We are pleased that we were able to complete this project on schedule with the intended results. In fact, we actually exceeded our own expectations. The main goal was to prove that our technology could be used to help break into a highly competitive niche, get traffic, and gain revenue in a relatively short time period. Mission Accomplished.

E-Commerce